What are features, advantages and benefits. (FAB)

A feature is a fact about one of your products or services. It is generally an observable, tangible property or characteristic, and may involve the buyer’s sense of taste, touch, hearing, sight, or smell.

An advantage explains the function of the feature, a performance characteristic that has buyer appeal.

A benefit is the satisfaction that the buyer derives from a particular advantage or feature. It is an emotional or rational sense of value that the buyer receives from the product or service.

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